Jarritos: “Sugar Crash”
Sequential Design
“Sugar Crash” is a logo reveal project for the Mexican soda brand Jarritos. Being iconic in the flavors of Mexico’s most iconic fruits, the concept expresses a bold but energetic take on the brand with a classic twist. Bringing together the idea of the brand’s age as well as its boldness, the project displays a sequence of a runaway orange in its attempt to feel the euphoria of the soda it’s destined to be created into.
Style Frames
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I aimed to ignite a sense of excitement and thrill in the viewer’s mind—a high-speed chase, an anthropomorphic orange, and a monstrous blender, all set within an abandoned factory. These elements create an immersive experience filled with rich world-building, eerie atmospheres, and an unexpected twist.
Sketch and Development