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MUBI
Brand Identity
My love for films has always and will most likely never stop. But with the age of streaming growing more than ever, I felt stuck in an endless loop of scrolling. Mubi is the service to change that feeling. But how could it stand out? The challenge was not to be better than other streaming competitors but to shine amongst all of them. To represent Mubi was to represent all of film and to help viewers out of all things, be lost in the films they watched.
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MUBI is the curated streaming service for cinephiles, offering nearly 800 films from the 1870s to the 2020s. Founded in 2007 as The Auteurs, it features handpicked selections, personalized lists, and a daily film section.
Rebrand Goals- Create a stronger identity system.
- Stronger mobile accessibility and usability.
- Expanding exposure.
- Prioritize connection, not competition.
Mission StatementMubi thrives on raw, boundary-breaking cinema that ignites emotion and embraces the beautiful chaos of life, creating a platform for film lovers for unfiltered connection and discussion. Curated with care, every frame is a bold statement—discoverable.
Taglines
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Lost in Film._
Lost in fear.
Lost in language.
Lost in mystery.
Lost in adventure.
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Posters_
Website and AppLogo